NBA JAM
ROLE: Art Direction
Taking inspiration from the energetic announcer Tim Kitzrow in the NBA JAM video game, Michelob ULTRA set up a retro arcade bar called “Boom Shaka Laka’s” for All-Star Weekend. The neon-lit space provided basketball fans with an immersive setting for playing the iconic game, meeting legendary NBA JAM players and discovering a merch collection inspired by the iconic game.
Project done at Golden Wolf
Agency: Wieden + Kennedy NYC
Creatives: Jacobi Megringer, Tommy Woods
Producer: Rodrigo Nino
GW Team:
ECD: Ingi Erlingsson
EP: Dotti Sinnott
CD: Ewen Stenhouse, Sammy Moore
AD: Cesar St. Marin
Producer: Rebekah Hamilton
Production Manager: Lucy Caetano
PA: Danielle Bordelon, Alex Young
Storyboard: Nico Polverelli
Design: Johnny Cardoso, Cristian Aranda (abueloretrowave), Valeriya Sanchilo (waneella), Mikhail Kalinin
Animation: Stephanie Mercier, Alberto Sanchez, Eliot (Pencil Bandit), Rory Byrne
Animation Assistant: Clémentine Gautier, Jennifer Belobi, Mila Obelleiro
Compositing: John Wilkinson
Audio: PHONAT