So when one of our favourite platforms, TikTok, asked us to help them promote their new Effect House product, aimed at helping designers and creators develop eye-popping filters and effects for the platform, we were more than happy to oblige. Alongside our partners at Psyop, we teamed up with Bluedog to deliver a complete package of deliverables, from focus group insights and strategy to design and execution.

Working directly with the team at TikTok, the campaign culminated in a 30-second hero film directed by Golden Wolf CD Stefan Falconer, giving audiences an insight into the power and diversity of the tools Effects House offers through a cacophony of styles and transitions.