Michelob - NBA JAM

Taking inspiration from the energetic announcer Tim Kitzrow in the NBA JAM video game, Michelob ULTRA set up a retro arcade bar called “Boom Shaka Laka’s” for All-Star Weekend. The neon-lit space provided basketball fans with an immersive setting for playing the iconic game, meeting legendary NBA JAM players and discovering a merch collection inspired by the iconic game.

Project done at Golden Wolf

Role:

  • Art Direction

  • Script

  • Design

Agency: Wieden + Kennedy NYC

Creatives: Jacobi Megringer, Tommy Woods
Producer: Rodrigo Nino

GW Team:

ECD: Ingi Erlingsson
EP: Dotti Sinnott
CD: Ewen Stenhouse, Sammy Moore
AD: Cesar St. Martin
Producer: Rebekah Hamilton
Production Manager: Lucy Caetano
PA: Danielle Bordelon, Alex Young
Storyboard: Nico Polverelli
Design: Johnny Cardoso, Cristian Aranda (abueloretrowave), Valeriya Sanchilo (waneella), Mikhail Kalinin
Animation: Stephanie Mercier, Alberto Sanchez, Eliot (Pencil Bandit), Rory Byrne
Animation Assistant: Clémentine Gautier, Jennifer Belobi, Mila Obelleiro
Compositing: John Wilkinson

Audio: PHONAT

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